Master the basics of brand promotion on Instagram and Facebook, how to build a strategy and content for social networks, setting up advertising campaigns, and working with audiences.
SMM and targeting is a direction open for anyone with any professional background. IT-related experience is not required to become a targetologist. Stay focused and have time to study and improve the acquired knowledge.
Intensive program Fundamentals of SMM and Targeting
Setting SMM goals and objectives
Definition of target audience segments
Conducting competitor analysis
Designing business pages on Facebook and Instagram
Creating content plans for the feed and stories
Types of promotion in social networks
Assessment of key performance indicators
Setting up a Business Account
Setting up Ads Manager
Creating catalogs and a store in Commerce Manager
Working with a pixel in Events Manager
Types of goals and their difference
Step-by-step launch of advertising
The secret of the Promote button
Conversion and lead generation
Preparation of advertising creatives
Analysis of advertising campaigns and reporting
After completing your studies in SMM and Targeting, you will be able to:
companies all over the word
Why choose us?
IT STEP Computer Academy began its activity in 1999, when the IT industry just started its development and gained popularity. Even then we trained the first programmers, web designers and other IT specialists. Today, we educate students on the skills that employers and modern business need - without "dry theory", only practice and necessary information. Employers do not need your knowledge - they need your competence in solving work problems and setting up business processes.
Leave a request - we will call you, tell you more about the course program, and reserve a place for you in the group
So. At any time. Academy branches are open from 9:00 a.m. to 8:00 p.m. 7 days a week.
What documents are required for admission?
To conclude the contract, you will need the customer's passport over the age of 18, 1 photo 3*4, payment depending on the form of education and the selected payment schedule.
Is it possible to study online?
If you are interested in distance learning, the Computer Academy has launched an online form where you can complete the training completely online.
What is the difference between semi-stationary and stationary?
In the semi-stationary form of education, classes are held once a week for 3 pairs on a day off (Saturday or Sunday). Semi-stationary allows you to combine IT education with university or work. Each week you receive a teacher consultation and a lesson for independent work, which includes theory, problem solving examples, instructions, homework, interactive videos and other materials. The inpatient facility is suitable for those who are used to gaining knowledge and experience and immerse themselves as much as possible in a new field surrounded by like-minded people. Classes for 3 hours / 3 times a week on weekdays with experienced teachers.